Start your review of Life Inc. I heard Rushkoff interviewed on radio and was intrigued by his talk. As some have noted the book is poorly edited, does not have a coherent structure and This book was a severe disappointment. As some have noted the book is poorly edited, does not have a coherent structure and tends to repeat itself. One get the feeling there is quite a bit of padding to make what could have been a long article into a full length book.

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Share via Email Two years ago Douglas Rushkoff had an unpleasant encounter outside his Brooklyn home. Taking out the rubbish on Christmas Eve, he was mugged - held at knife-point by an assailant who took his money, his phone and his bank cards. He was spurred into action.

A New Yorker with a short crop of curly hair and dark eyes, Rushkoff made his name in the s as the author of a series of books that examined the intersection of technology and popular culture, including Media Virus - in which he minted the concept of viral marketing, where the internet is infected with contagious advertising - and Cyberia: Life in the Trenches, which documented the weirder corners of online life.

Along the way he also coined the now-popular idea of "digital natives" - youngsters who gained a distinct advantage over their parents because they had grown up in a world of computers and electronics. Life Inc, his new book, tells a story of an economic and social collapse years in the making. He tracks back our economic system to the Renaissance, when the first corporations were born. Initially created as an attempt by the aristocracy to control - and profit from - the actions of the merchant class, corporations slowly became more powerful, setting up new codes that encouraged people to stop producing things and start buying.

It is no surprise that he is full of verve: after a few years on the sidelines, Life Inc is a return to his best form.

In it he takes swipes at advertising, pop psychology, public relations, suburban life, the dotcom boom, reality TV and many of the things we take for granted. But they are not just victims: they are also willing conspirators in a cycle that promises everything and delivers nothing. Life Inc supposes that the only way to eschew the corporate world is through communal action.

People need to reconnect with each other to create real value again. Why is that wrong? What else am I going to do? I go to Craigslist and find someone there. It makes me tremendously optimistic. You might be better off using the internet to find out where and when are we going to meet to do this. Back then, friends and acquaintances scoffed at his predictions that the housing bubble was going to hurt a lot further down the line. Rushkoff laughs.


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In Life Inc. This fascinating journey reveals the roots of our debacle, from the late Middle Ages to today. From the founding of the chartered monopoly to the branding of the self; from the invention of central currency to the privatization of banking; from the birth of the modern, self-interested individual to his exploitation through the false ideal of the single-family home; from the Victorian Great Exhibition to the solipsism of MySpace; the corporation has infiltrated all aspects of our daily lives. Life Inc. Most of all, Life Inc. The landscape on which we are living — the operating system on which we are now running our social software — was invented by people, sold to us as a better way of life, supported by myths, and ultimately allowed to develop into a self-sustaining reality.


Life Inc.: How the World Became a Corporation and How to Take it Back

Yoll From there, he factors in the rise of individualism in the twentieth-century. I borrowed this book from the library, and towards the end I found no fewer than three abandoned book marks. This is purely a technical aid in ensuring accurate accounts. Want to Read Currently Reading Read. Review: Life Inc.


Douglas Rushkoff


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